FullEnrich vs Clay
Updated August 7, 2026· every figure checked against the vendor’s own pricing page
They are not the same kind of product and the pricing shows it. FullEnrich meters one thing and states what it buys: $29 a month for 500 credits, one credit per found work email, so 100 of them cost $5.80 of credit. Clay meters two separate currencies, actions and data credits, and its cheapest paid plan's headline of $167 a month is those two subscriptions added together: 180,000 actions a year at $54 a month plus 30,000 data credits a year at $113 a month. Clay defines both currencies in words and publishes no cost in either for a specific data point, so no Clay figure per email exists and none appears here. Both verified on each vendor's own pricing page on August 7, 2026. Seats are free on both.
A credit is not a unit. The vendors on this page use the word for genuinely different things, and several publish how many credits a plan carries without ever saying what one buys. So a price per credit is printed here wherever the arithmetic is honest, and it is never presented as a comparison of value, because it is not one until the credit is defined. A cost per found work email is computed only where the vendor publishes both halves of the sum. Everywhere else the cell says what is missing instead of reaching for a plausible number.
RangeYourself has no affiliate relationship with any vendor on this page as of August 7, 2026: every link here goes straight to the vendor’s own site and earns us nothing. We may pursue one in this category, and if we do we will say so here. Either way the ordering follows published prices, and a vendor that pays nothing is listed on exactly the same basis as one that does. See how we make money and our editorial standards.
Side by side
| Vendor | Cheapest paid plan | What it carries | What one unit buys | 100 verified work emails |
|---|---|---|---|---|
| FullEnrich | $29/mo Pro, 500 credits | 500 credits $0.058 each | “- Work email = **1 credit** - Personal email = **3 credits** - Mobile phone = **10 credits** - Reverse email lookup = **1 credit**” | $5.80 |
| Clay | Publishes no price | Not published | Its pricing page does not say | Not calculable Clay publishes prices and allowances but does not state how much of its allowance a found work email consumes, so its price per email cannot be worked out from its own page. Nothing is estimated for it. |
A credit is not a unit. The vendors on this page use the word for genuinely different things, and several publish how many credits a plan carries without ever saying what one buys. A price per credit is printed here wherever the arithmetic is honest and is never presented as a comparison of value, because it is not one until the credit is defined. A cost per found work email is computed only where the vendor publishes both halves of the sum.
Why Clay’s headline price is two prices
Each Clay plan card carries two dropdowns, one for actions and one for data credits, and each has its own monthly price. The plan's headline figure is their sum, and it holds on both paid tiers: its cheapest plan is published as “Launch For small teams building and automating prospecting workflows $167/mo Starts at 180,000 actions/year 180K/yr ($54/mo) 30K/yr ($113/mo) 30K data credits/yr” — $54 plus $113 is $167 — and the tier above as “Growth For teams with CRM-based workflows & growth campaigns. Recommended $446/mo Starts at 480,000 actions/year 480K/yr ($185/mo) 72K/yr ($261/mo) 72K data credits/yr”, where $185 plus $261 is $446. Neither dropdown is fixed, so the headline is the price of one specific pair of choices rather than the price of the plan. Nothing on the page says this; it is arithmetic on Clay's own 4 published component figures.
The two currencies are not interchangeable and Clay is clear about the difference: “Data Credits are used when you purchase data from Clay's marketplace — finding emails, phone numbers, company data across our 150+ data partners.” Actions are the other one, and Clay describes them on the same page as the orchestration it performs on your behalf: running a table, calling a model, sending data onward or exporting it. It also states that bringing your own API keys removes data-credit cost entirely, which means the same workflow can cost two very different amounts on the same plan.
Clay's pricing page loads with annual billing preselected and a stated saving, so the figure a buyer reads first assumes a twelve-month commitment. That is the same pattern every CRM in RangeYourself's small-team CRM index follows, and it is worth checking the toggle before comparing a Clay figure with a month-to-month one anywhere.
Why there is no Clay cost per email here
Because Clay has not published one. It publishes how many data credits a plan carries and what data credits are for, and never how many of them a found email or phone number consumes. Dividing its plan price by its credit allowance would produce a number that looks like a cost per email and is not one, and putting that number in a table beside FullEnrich's real one would turn an invented figure into an apparent fact simply by placing it in the same column. RangeYourself does not do that in any vertical.
Clay is not unusual in this. 3 of the 9 vendors in this index publish an allowance without ever saying what one unit of it buys — Clay, Apollo.io and Lusha — and only 3 put a number on finding a work email. What separates Clay from the rest of that group is that it defines its units precisely in words while pricing none of them, which is a genuinely different state and is recorded as one.
What can be compared
Three things, none of them a cost per record. The cheapest way in: FullEnrich at $29 a month against Clay's $167, which is 5.8 times as much and buys a different thing. What free gets you: FullEnrich publishes “50 credits to start, no credit card required” and Clay publishes a standing free plan rather than a trial. And seats: both charge nothing for users, which is 3 of 9 in this index and is worth more than it sounds against the vendors here that charge per person.
| Plan | Month to month | Billed annually | Allowance | The vendor's own words |
|---|---|---|---|---|
| Free | $0 | $0 a month | 1,200 action and data credits a year | “Free Start building in Clay for free. No strings attached. Free Includes 6,000 actions/year 6K actions/yr 1.2K data credits/yr Unlimited seats and tables” |
| Launch | Not published | $167 a month | 30,000 action and data credits a year | “Launch For small teams building and automating prospecting workflows $167/mo Starts at 180,000 actions/year 180K/yr ($54/mo) 30K/yr ($113/mo) 30K data credits/yr” |
| Growth | Not published | $446 a month | 72,000 action and data credits a year | “Growth For teams with CRM-based workflows & growth campaigns. Recommended $446/mo Starts at 480,000 actions/year 480K/yr ($185/mo) 72K/yr ($261/mo) 72K data credits/yr” |
| Enterprise | Priced on request | Not published | Not published | “Enterprise For organizations building GTM systems at scale. Custom Custom actions” |
This page compares what each vendor publishes about price and terms. It makes no claim about data accuracy, match rates, coverage or deliverability, because those are not things a pricing page can establish and we have not run a list through any of these tools.
What to ask Clay that this page cannot answer
- How many data credits a found work email costs, and a mobile number. Its pricing page prices neither.
- How many actions a typical enrichment run consumes, since actions are the meter that caps throughput rather than data.
- Whether unused actions or data credits carry into the next period. Its pricing page does not address rollover either way.
- Whether a lookup that returns nothing consumes anything. 3 vendors in this index publish an answer to that and Clay is not one of them.
- What the equivalent cost is with your own API keys, since Clay states that route removes data-credit cost entirely and leaves only actions.
Worth saying plainly, because it shapes what you are reading: RangeYourself currently has no affiliate relationship with any vendor on this page, and every vendor link here goes straight to that vendor’s own site. If that changes, this line changes with it. Nothing here is written to push you towards a trial, no vendor pays for placement, and the ranked tables sort on published prices rather than on anything we are paid.
Frequently asked questions
Is FullEnrich cheaper than Clay?
To start, yes: $29 a month against $167, verified August 7, 2026. Per record it cannot be answered, because Clay publishes no cost for any specific data point. FullEnrich states one credit per found work email; Clay states what its two currencies are for and prices neither per record.
Why is Clay pricing so confusing?
Because a Clay plan is two subscriptions. Each paid tier carries a separate actions price and a separate data-credits price, each independently selectable, and the headline is their sum. On its cheapest paid tier that is $54 plus $113, which is $167. Nothing on the page says so; it is arithmetic on Clay's own published figures, and it holds on both paid tiers.
What is the difference between Clay actions and data credits?
Clay's own answer, quoted from its pricing page: "Data Credits are used when you purchase data from Clay's marketplace — finding emails, phone numbers, company data across our 150+ data partners." Actions cover the orchestration Clay performs — running a table, calling a model, exporting data. Clay also states that bringing your own API keys removes data-credit cost entirely and leaves only actions.
Do FullEnrich or Clay charge per user?
Neither. Both publish unlimited seats, which is 3 of the 9 vendors in this index; 3 of the others price per person instead. For a team of three that is the difference between one subscription and three.
Which is better for enriching a list of contacts?
We cannot tell you, and the two are not really the same purchase. FullEnrich sells lookups priced per record; Clay sells a workflow platform that buys lookups from other companies on your behalf. Match rate and data quality would decide it and no pricing page can establish either. We have not run a list through either tool.
How we verify this
Every figure on this page was read from the vendor’s own pricing page and is stored with that page’s URL, a verbatim quote, and the date it was checked (most recent: August 7, 2026). 5 of these 9 pages render prices client-side and were read in a browser at the same URL, with each billing option selected in turn. One page could not be read at all: the URL serves a bot check, and RangeYourself does not attempt bot checks. No figure for ZoomInfo appears anywhere on this site as a result, including the figures that circulate elsewhere. Where a vendor publishes an allowance without saying what one unit of it buys, we print the allowance and stop, because dividing a price by an undefined quantity produces a number that looks like a comparison and is not one. Totals are arithmetic on two published figures and nothing else. See our editorial standards and how we verify.
How much does FullEnrich cost? · Is FullEnrich worth it? · FullEnrich vs Apollo · What a data enrichment credit actually buys · Email Enrichment Cost Index