FullEnrich vs Apollo

Side by side

The headline comparison flips depending on how many people you are buying for, and that is the whole story. At one seat Apollo is $65 against FullEnrich's $29, so FullEnrich is cheaper to start with anyway. At three seats Apollo is $195 and FullEnrich is still $29. Apollo's credits multiply with the seats too, so the three seats carry three times the allowance; what does not scale with them is FullEnrich's price.

A credit is not a unit. The vendors on this page use the word for genuinely different things, and several publish how many credits a plan carries without ever saying what one buys. A price per credit is printed here wherever the arithmetic is honest and is never presented as a comparison of value, because it is not one until the credit is defined. A cost per found work email is computed only where the vendor publishes both halves of the sum.

Apollo publishes four credit allowances and no definition of a credit

Every Apollo tier states its allowance and no tier states what one credit does. The single place on the page that puts a value on a credit is the fair-use rule governing its unlimited plans, which reads “The credit limit is 10,000 credits per account per month for non-paying accounts on an Unlimited Plan or the lesser of $ Paid / $0.025 or 1 Million credits per account per year for paying accounts on an Unlimited Plan.” That is a cap formula rather than a rate card, and it is the only dollar figure per credit Apollo publishes anywhere on the page. There is also more than one kind of credit: Apollo defines export credits separately in its own FAQ, as “You consume export credits whenever you export a contact outside of Apollo. For example, when you use CSV, CRM, or Person API enrichment and sync the data to any system outside Apollo, like Outreach or Salesloft.”

None of that is presented here as a fault. Publishing allowances without a rate card is what most of this category does, and Apollo's page is unusually detailed in other respects. It simply means a cost per found email for Apollo does not exist on its own page, so none exists on this site, and any figure you find elsewhere is somebody's reconstruction rather than Apollo's statement.

The two prices Apollo shows for its top self-serve tier

Under the annual selector Apollo shows $119 per seat a month billed annually. Under the monthly selector the same tier shows $149 and is simultaneously labelled annual only, in its own words: “Organization Transform go-to-market with advanced tools, custom solutions & expert help. $149 Per seat per month, (min 3 seats) Annual Only 6,000 credits per seat per month, granted upfront” Both figures are published on this site and neither is adopted as the answer to what that tier costs, because the page states two things and we are not in a position to say which one a buyer is charged. The tier also carries a three-seat minimum, so its real floor is three times whichever figure applies.

A second piece of arithmetic worth doing on Apollo's own figures: its annual toggle carries a single saving badge, and the saving is not the same on every tier. Measured from its own eight published prices the annual commitment saves 25% on Basic, 20% on Professional and 20% on Organization. The badge quotes the largest. That is our arithmetic on Apollo's numbers, clearly labelled as such, and it is not a claim that Apollo said anything untrue.

What each one publishes that the other does not

• FullEnrich publishes and Apollo does not: a credit cost for every data type it sells, an explicit zero charge for a lookup that finds nothing, a rollover term, and a machine-readable copy of its rate card.
• Apollo publishes and this index records that FullEnrich does not: a month-to-month price beside an annual one on every tier, so the cost of not committing is checkable from the card; and a fair-use formula that is the only place either vendor puts a dollar value on a credit outside a plan.
• Neither publishes: what a mobile phone number costs at Apollo, or what happens to unused FullEnrich credit past its stated rollover window.

This page compares what each vendor publishes about price and terms. It makes no claim about data accuracy, match rates, coverage or deliverability, because those are not things a pricing page can establish and we have not run a list through any of these tools.

Worth saying plainly, because it shapes what you are reading: RangeYourself currently has no affiliate relationship with any vendor on this page, and every vendor link here goes straight to that vendor’s own site. If that changes, this line changes with it. Nothing here is written to push you towards a trial, no vendor pays for placement, and the ranked tables sort on published prices rather than on anything we are paid.